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McAdams Medium Breed

Type of food

Dry baked complete

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

2kg boxes, 5kg bags, 10kg bags


10kg bags = £89.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Whole British Free Range Chicken (50%), Sweet Potato (22%), Tapioca (7.4%), Chicken Fat, Vegetable Fibres (from Sweet Potato and Peas), Chicken Stock, Pea Protein, Salmon Oil, Yeast, Minerals, Vitamins, Green Lipped Mussel (0.01%), Prebiotics (FOS 0.1% MOS 0.1%), Citrus Extract, Hand Cut Irish Seaweed, Lentils, Yucca, Spinach Powder, Dried Tomato, Dried Carrot (0.01%), Chamomile Flowers, Lavender, Cranberries (0.01%), Marigold, Rosemary Extract.

Italicised text = Information not usually on label but provided by manufacturer to help with our ratings.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 19000 IU, Vitamin D3 1900 IU, Vitamin E 110mg, Ferrous Sulphate Monohydrate 133mg, Copper Sulphate Pentahydrate 28mg, Manganese Sulphate Monohydrate 94mg, Zinc Sulphate Monohydrate 278mg, Calcium Iodate 1.6mg, Sodium Selenite 0.55mg.

Typical Analysis

Protein 22.0%, Fat 14.5%, Fibre 3.0%, Ash 7.0%, Moisture 8.0%, Calcium 1.40%, Phosphorus 0.72%, Omega3 0.50%, Omega6 3.50%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


10kg bags RRP


Grams per day


Cost per day


Approved supplier:

McAdams store finder:

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Company info
Name: McAdams 1111 McAdams foods listed
HQ: East Sussex, UK
Manufacturer's product description

" We use whole chickens, no meat meal and no grain.

We simply take whole British free range chicken, minus their heads, feet and offal, and blend them with the finest natural ingredients to create our delicious food.

When most other dry foods claim to use 'fresh chicken' they are using carcasses that have been stripped of meat. You might see this referred to as freshly prepared chicken on the ingredient list. "

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4 Comments AADF Privacy Policy Sign in to comment
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hunter 3 years ago

I have a question. I don't understand why this is even close to 5* rating. When I compare it to other brands, there is an overwhelming lack of animal ingredient, high in carbs, and pea protein to top it off. Just curious. (Not even taking the price into consideration!)

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Shazza 3 years ago

Fraid my dog will be keeping to skylos far better quality ingredients and certainly alot cheaper

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Natalie Smith 4 years ago

My dog Reuben loves his McAdams biscuits. He has been on them since they first started selling to pets corner.
Also I had a Diabetic dog called Casper. That's when I realised the complete rubbish that is in a lot of dog food. His blood sugars spiked out of control after eating, and he was weeing everywhere. He was on 13 units twice daily and he was the size of a Yorkie!!
We switched Casper slowly over the course of 2 weeks to McAdams. His excessive weeing and thirst stopped. His insulin curve tests showed that his glucose levels were dropping, and 5 weeks after being 100% on McAdams his insulin was reduced to 4 units twice daily.
What I found surprising was the amount of companies that put beet in the dog food... yes... sugar beet in dog food!
I loved McAdams as it clearly had the ingredients listed. The man who started the company sent me an email when I asked a few questions.. a very nice man who loves animals.
Casper lived to be 17 years old, and thrived on the McAdams.

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nikki 4 years ago

It’s not that novel, Laughing Dog have been producing baked kibble for years. This at £90 for 10kg won’t be making it onto my shopping list, it’s ridiculously expensive!

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