Updated 20 Oct 2017
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Concept For Life Medium Breed Senior

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 7 years to old age

Pack sizes

1.5kg, 6kg & 12kg bags


12kg bags = £35.99

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

20% Fresh Chicken Meat, Rice, Maize, 12% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Rice Flour, Greaves Meal, Dried Beet Pulp (Desugared), Poultry Fat, Maize Protein, Linseed, Lignocellulose, Calcium Carbonate, Brewer’s Yeast (Dried), Egg (Dried), Sodium Chloride, 0.2% Salmon Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Sunflower Oil, Psyllium Husks (Dried), 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), Potassium Chloride, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.


370.1 kcal/100g

Typical Analysis

Protein 25%, Fat 12%, Fibre 2.5%, Ash 5.5%, Calcium 0.9%, Phosphorus 0.6%, Sodium 0.3%, Omega-3 Fats 0.6%, Omega-6 Fats 2%.

Nutritional additives (per kg)

Vitamin A (15,000 IU), vitamin D [as vitamin D3] (1400 IU), vitamin E [as all-rac-alpha-tocopheryl acetate] (400mg), vitamin C [as ascorbyl monophosphate, calcium sodium salt] (300mg), vitamin B1 [as thiamine mononitrate] (15mg), vitamin B2 [as riboflavin] (15mg), vitamin B6 [as pyridoxine hydrochloride] (10mg), vitamin B12 [as cyanocobalamin] (220mcg), niacin (40mg), calcium-D-pantothenate (30mg), folic acid (1.5mg, biotin [as D(+)-biotin] (400mcg), choline chloride (3000mg), L-carnitine (50mg), copper [as cupric sulphate, pentahydrate] (12.5mg), zinc [as zinc sulphate, monohydrate] (100mg), zinc [as zinc chelate of glycine hydrate] (60mg), iron [as ferrous sulphate, monohydrate] (250mg), manganese [as manganous sulphate, monohydrate] (30mg), iodine [as calcium iodate, anhydrous] (2.2mg), selenium [as sodium selenite] (0.40mg).

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Made by: Matina
Company HQ: Munich, Germany
Sister brands: Lukullus1111 Lukullus foods listed
Purizon55 Purizon foods listed
Rocco2121 Rocco foods listed
Wolf of Wilderness44 Wolf of Wilderness foods listed
Manufacturer's product description

" The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants in aronia berries, green tea and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight.

This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. The Stay-Clean complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. "

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