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Concept For Life Medium Breed Senior

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 7 years to old age

Pack sizes

1.5kg, 6kg & 12kg bags


12kg bags = £35.99

Exclusive to


AADF rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

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Mixing bowl:

20% Fresh Chicken Meat, Rice, Maize, 12% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Rice Flour, Greaves Meal, Dried Beet Pulp (Desugared), Poultry Fat, Maize Protein, Linseed, Lignocellulose, Calcium Carbonate, Brewer's Yeast (Dried), Egg (Dried), Sodium Chloride, 0.2% Salmon Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Sunflower Oil, Psyllium Husks (Dried), 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), Potassium Chloride, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a (15, 000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (400mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (300mg/kg), Vitamin B1 [as Thiamine Mononitrate] (15mg/kg), Vitamin B2 [as Riboflavin] (15mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (10mg/kg), Vitamin B12 [as Cyanocobalamin] (220mcg), Niacin (40mg/kg), Calcium-D-Pantothenate (30mg/kg), Folic Acid (1.5mg, Biotin [as D(+)-Biotin] (400mcg), Choline Chloride (3000mg/kg), L-Carnitine (50mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.40mg/kg).

Typical Analysis

Protein 25.0%, Fat 12.0%, Fibre 2.5%, Ash 5.5%, Sodium 0.30%, Calcium 0.90%, Phosphorus 0.60%, Omega3 0.60%, Omega6 2.00%.


370.1 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Matina
HQ: Munich, Germany
Brands: Barkoo
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Manufacturer's product description

" The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants in aronia berries, green tea and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight.

This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. The Stay-Clean complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. "


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