Updated 20 Oct 2017
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Concept For Life Medium Breed Junior

Type of food Dry extruded complete
Dog types Pet dogs
Breed sizes
NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From weaning to 12 months
Pack sizes 1.5kg, 6kg & 12kg bags
RRP 12kg bags = £35.99

Nutritional rating

56%

At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity

Price per day

£
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Nutrition

Ingredients List

30% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Linseed, Lignocellulose, Brewer’s Yeast (Dried), Egg (Dried), Sodium Chloride, 0.4% Salmon Oil, 0.3% Sunflower Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), Antioxidants.

Energy

402.4 kcal/100g

Typical Analysis

Protein 30%, Fat 18%, Fibre 2%, Ash 6.5%, Calcium 1.2%, Phosphorus 0.95%, Sodium 0.35%, Omega-3 Fats 0.75%, Omega-6 Fats 2.9%.

Nutritional additives (per kg)

Vitamin A (15000 IU), vitamin D [as vitamin D3] (1600 IU), vitamin E [as all-rac-alpha-tocopheryl acetate] (400mg), vitamin C [as ascorbyl monophosphate, calcium sodium salt] (200mg), vitamin B1 [as thiamine mononitrate] (15mg), vitamin B2 [as riboflavin] (15mg), vitamin B6 [as pyridoxine hydrochloride] (10mg), vitamin B12 [as cyanocobalamin] (220mcg), niacin (40mg), calcium-D-pantothenate (35mg), folic acid (1.5mg), biotin [as D(+)-biotin] (400mcg), choline chloride (3000mg), copper [as cupric sulphate, pentahydrate] (12.5mg), zinc [as zinc sulphate, monohydrate] (100mg), zinc [as zinc chelate of glycine hydrate] (60mg), iron [as ferrous sulphate, monohydrate] (250mg), manganese [as manganous sulphate, monohydrate] (30mg), iodine [as calcium iodate, anhydrous] (2.2mg), selenium [as sodium selenite] (0.4mg).

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

12kg bags RRP

£35.99

Grams per day

0g

Cost per day

£

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Company info
Made by: Matina
Company HQ: Munich, Germany
Sister brands: Lukullus1111 Lukullus foods listed
Purizon55 Purizon foods listed
Rocco2121 Rocco foods listed
Wolf of Wilderness44 Wolf of Wilderness foods listed
Manufacturer's product description

" Concept for Life Medium Junior meets the specific nutritional requirements of puppies and growing dogs. The adapted protein content is easy for your puppy to digest and is combined with a balanced mix of vital nutrients. The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth. The special FORMULA X actively supports life-long health and can help to keep your puppy in good shape. This tasty puppy kibble also contains a vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. This food also supports optimal joint and cartilage development during this important growth phase. "

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