Updated 20 Oct 2017
Similar foods

Concept For Life Large Breed Senior

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
NOT suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 6 years to old age

Pack sizes

1.5kg, 6kg & 12kg bags


12kg bags = £36.99

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

Shop for this food


Ingredients List

20% Fresh Chicken Meat, Rice, Maize, 12% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), Greaves Meal, Poultry Fat, Dried Beet Pulp (Desugared), Maize Protein, Linseed, Lignocellulose, Rice Flour, Calcium Carbonate, Brewer’s Yeast (Dried), Egg (Dried), Sodium Chloride, 0.3% Salmon Oil, 0.2% Sunflower Oil, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), Psyllium Husks (Dried), 0.1% Chicory Inulin, 0.1% Aronia Extract (Dried, Rich in Polyphenols), Potassium Chloride, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, 0.02% Extracts from Hops and Green Tea (Dried, Rich in Flavonoids), 0.01% Marigold Flower Meal (Rich in Lutein), Antioxidants.


382.1 kcal/100g

Typical Analysis

Protein 26%, Fat 15%, Fibre 3%, Ash 5.5%, Calcium 0.9%, Phosphorus 0.6%, Sodium 0.3%, Omega-3 Fats 0.65%, Omega-6 Fats 2.4%.

Nutritional additives (per kg)

Vitamin A (15000 IU), vitamin D [as vitamin D3] (1400 IU), vitamin E [as all-rac-alpha-tocopheryl acetate] (400mg), vitamin C [as ascorbyl monophosphate, calcium sodium salt] (300mg), vitamin B1 [as thiamine mononitrate] (15mg), vitamin B2 [as riboflavin] (15mg), vitamin B6 [as pyridoxine hydrochloride] (10mg), vitamin B12 [as cyanocobalamin] (220mcg), niacin (40mg), calcium-D-pantothenate (40mg), folic acid (1.5mg), biotin [as D(+)-biotin] (400mcg), choline chloride (3000mg), L-carnitine (50mg), copper [as cupric sulphate, pentahydrate] (12.5mg), zinc [as zinc sulphate, monohydrate] (100mg), zinc [as zinc chelate of glycine hydrate] (60mg), iron [as ferrous sulphate, monohydrate] (250mg), manganese [as manganous sulphate, monohydrate] (30mg), iodine [as calcium iodate, anhydrous] (2.2mg), selenium [as sodium selenite] (0.40mg).

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


Buy locally:

Store finder


See more
Company info
Made by: Matina
Company HQ: Munich, Germany
Brands: Briantos44 Briantos foods listed
Concept For Life 1212 Concept For Life foods listed
Lukullus1111 Lukullus foods listed
Purizon55 Purizon foods listed
Rocco2121 Rocco foods listed
Wolf of Wilderness44 Wolf of Wilderness foods listed
Manufacturer's product description

" Concept for Life Large Senior provides your senior dog with a balanced diet: the nutritional composition and special antioxidant complex have been formulated to meet your senior dog’s specific requirements and to promote vitality, all-round health and well-being.

The adapted energy content in Concept for Life Large Senior helps your senior large breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants from aronia berries, green tea and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. "

Similar foods

Image courtesy of Concept For Life
Concept For Life Large Breed Adult

Per day



Image courtesy of Judge's Choice
Country Pursuit Premium Adult

Per day



Image courtesy of Skinner's
Skinner's Light & Senior

Per day



Image courtesy of Arden Grange
Arden Grange Light

Per day



Image courtesy of Hill's
Science Plan Mature 7+ Active Longevity Mini

Per day





We recommend

Your Dog's Club - Get an extra 5% off your order!

Disclaimer | Privacy Policy | Terms of Use | Site map | Contact Us

Copyright © 2019 David Jackson. All Rights Reserved. Company registered in Finland (why?) #2486782-1