Updated 26 Apr 2023
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Step Up Dry Food Adult Grain Free

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 14kg bags


14kg bags = £34.19

Exclusive to

Pets at Home

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because not all of the animal species used in the food are specified.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day




Mixing bowl:

Poultry Meal 26% (Including Chicken Meal 21%), Dried Sweet Potato (24%), Dried Potato, Dried Peas (8%), Poultry Fat (6%), Beet Pulp, Poultry Gravy, Minerals, Dried Apple (1%), Salmon Oil (0.5%), Dried Chicory

As fed (BETA):

Nutritional additives (per kg)

Vitamins: Vitamin a 15000 IU, Vitamin D3 1500 IU, Vitamin E 100 mg, Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron(as Iron (Ll) Sulphate Monohydrate) 40mg, Manganese (as Manganese (Ll) Oxide) 30mg, Copper (as Copper(ll) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg.

Typical Analysis

Protein 23.0%, Fat 11.0%, Fibre 3.5%, Ash 7.5%, Moisture 8.5%, Omega3 0.30%, Omega6 1.80%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


14kg bags RRP


Grams per day


Cost per day


Approved supplier:

Step Up To Naturals store finder:

Store finder


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Company info
Name: Pets at Home
HQ: Cheshire, UK
Brands: Ava3131 Ava foods listed
Evolution Naturally
Fishmonger's Finest11 Fishmonger's Finest foods listed
Pets at Home33 Pets at Home foods listed44 Pets at Home treats listed
Step Up To Naturals1111 Step Up To Naturals foods listed
Wainwright's5858 Wainwright's foods listed77 Wainwright's treats listed
Manufacturer's product description

" Step Up to Naturals is delicious healthy, natural goodness that, tail waggingly, doesn't cost the earth.

Crammed with all natural goodness our Step Up to Naturals recipes have been carefully formulated to deliver the perfect balance of clean, honest and extra tasty ingredients we know your dog will love.

Suitable for adult dogs 1-7 Years. "

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4 Comments AADF Privacy Policy Sign in to comment
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MiloFoster 3 months ago

How Many calories in 400g of step up grain free please

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P J Stone 9 months ago

Please update!

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Rach BL one year ago

Are these an up to date aadf rating as the ingredients don't match up to the packaging?

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John A one year ago

I have today noticed that the meat content has been reduced and potato increased. Cant help but think PAH have been a tad underhand,.

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