Updated 15 Mar 2022
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Step Up Dry Food Adult Grain Free

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 14kg bags


14kg bags = £27.49

Exclusive to

Pets at Home

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Chicken Meal (31%), Sweet Potato (21%), Potato Starch (20%), Linseed (5%), Beet Pulp (5%), Chicken Fat (4.5%), Peas (4%), Apple (4%), Chicken Gravy, Salmon Oil (1%), Minerals, Chicory (0.1%), Rosemary (0.1%), Mint (0.1%).

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: Vitamin A (Retinyl Acetate) 25000 IU, Vitamin D3 (Cholecalciferol) 2500 IU, Vitamin E (All Rac-Alpha Tocopherol Acetate) 120 mg, Vitamin C 200 mg, Copper (Copper Sulphate Pentahydrate) 32 mg, Iodine (Calcium Iodate Anhydrous) 2.4 mg, Selenium (Sodium Selenite) 0.33 mg, Iron (Ferrous Sulphate Monohydrate) 133 mg, Manganese (Manganous Oxide) 16 mg, Zinc (Zinc Sulphate Monohydrate) 333 mg, Biotin 200 Mcg.

Typical Analysis

Protein 24%, Fat 12%, Fibre 3.5%, Ash/Mineral content 8%, Moisture 8.5%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


14kg bags RRP


Grams per day


Cost per day


Approved supplier:

Step Up To Naturals store finder:

Store finder


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Company info
Name: Pets at Home
HQ: Cheshire, UK
Brands: Ava3030 Ava foods listed
Evolution Naturally
Fishmonger's Finest1111 Fishmonger's Finest foods listed
Pets at Home33 Pets at Home treats listed
Step Up To Naturals1111 Step Up To Naturals foods listed
Wainwright's5353 Wainwright's foods listed66 Wainwright's treats listed
Manufacturer's product description

" Step Up to Naturals is delicious healthy, natural goodness that, tail waggingly, doesn't cost the earth.

Crammed with all natural goodness our Step Up to Naturals recipes have been carefully formulated to deliver the perfect balance of clean, honest and extra tasty ingredients we know your dog will love.

Suitable for adult dogs 1-7 Years. "

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John A a month ago

I have today noticed that the meat content has been reduced and potato increased. Cant help but think PAH have been a tad underhand,.

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