Updated 26 Jan 2024
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Hownd Plant Powered Superfood

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 9 months to old age

Pack sizes

2kg & 10kg bags


10kg bags = £65.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Brown Rice 30%, Pea Protein Concentrate 16%, Lentils 11%, Corn Protein Meal 7.5%, Vegetables (Sweet Potato, Squash, Carrots, Green Beans), Vegetable Oils (Sunflower, Linseed), Brewers Yeast 5.5%, Hemp Protein 4%, Potato Protein 3%, Minerals, Apple Fibre, Moringa Oleifera 2%, Dried Mixed Herbs (Calendula, Sage, Fenugreek, Dill, Dandelion, Chicory, Marjoram, Fennel, Milk Thistle, Green Tea, Rosemary), Yucca Schidigera, Dried Chicory Root, Red Fruit Extract, Citrus Extract, Glucosamine Hydrochloride, Methylsulfonylmethane, Natural Antioxidants, Probiotics Pro Intestinal Microbiota (E Faecium Ncimb 10415 20x106 Cfu).

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 24000 IU, Vitamin D3 1650 IU, Vitamin B12 0.04mg/kg, Vitamin B1 3.5mg, Vitamin B2 11.6mg, Vitamin B6 2.3mg, Vitamin E 350mg, L Carnitine 250mg, Taurine 1350mg, Dl Methionine 1900mg, Iodine (Potassium Iodide) 2mg, Selenium (Sodium Selenite) 0.2mg, Iron (Ferrous Sulphate Monohydrate) 120mg, Copper (Cupric Sulphate Pentahydrate) 12mg, Zinc as Zinc Sulphate Monohydrate 110mg, Zinc Chelate of Amino Acids Hydrate 25mg, Manganese (Manganous Sulphate Monohydrate) 35mg.

Technological additives

Alfa Tocopherols.

Typical Analysis

Protein 28.0%, Fat 10.0%, Fibre 2.5%, Ash 7.0%, Calcium 1.00%, Phosphorus 0.80%, Omega3 0.73%, Omega6 3.16%.


341.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


10kg bags RRP


Grams per day


Cost per day


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Company info
Name: Power Pet Brands Ltd
HQ: London, UK
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Manufacturer's product description

" HOWND Plant Powered Superfood with Hemp Protein and Moringa is a delicious nutritionally complete meat alternative to serve to your four-legged best friend at any mealtime. Thanks to antioxidants and prebiotics from Superfoods such as Hemp, Moringa and Brewer’s Yeast, our hypoallergenic 100% clean ingredients will naturally help keep your dog happy and healthy for life. For pudgy pooches suffering the effects of pet obesity, the recipe is high protein, low fat and low purine.

Better food for a better mood, this super tasty recipe allows your dog to safely (and healthily) have alternative protein, with a flexitarian or fully plant-based diet. With vegan D3 as well as antioxidants, pre- and probiotics, our 100% clean-ingredient recipes are perfect for pooches with meat protein allergies, sensitive skin and delicate tummies. "


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