Updated 30 Nov 2023
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James Wellbeloved Adult Dry

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg, 8kg & 15kg bags


15kg bags = £66.49

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

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Mixing bowl:

Lamb Meal (23.5%), Brown Rice (20%), White Rice (19.7%), Barley, Whole Linseed, Lamb Fat (3.5%), Lamb Gravy (2.9%), Sugar Beet Pulp, Alfalfa Meal, Sunflower Oil, Seaweed, Sodium Chloride, Fish Oil, Potassium Chloride, Chicory Extract (0.1%), Calcium Carbonate, Yucca Extract (0.02%).

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 15000 IU, Vitamin D3 1400 IU, 3b103/iron: 40.0 mg, 3b202/iodine: 2.4 mg, 3b405/copper 6.0 mg, 3b502/manganese 25.0 mg, 3b607/zinc 100 mg, E8/selenium 0.29 mg, Vitamin E 150 mg/kg.

Technological additives

Tocopherol Extracts from Vegetable Oils..

Typical Analysis

Protein 20.0%, Fat 11.5%, Fibre 3.0%, Ash 8.5%, Moisture 8.0%, Omega3 0.90%, Omega6 1.40%.


352.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Crown Pet Foods Ltd
HQ: Somerset, UK
Parent company: Mars
Brands: Acana1919 Acana foods listed
Cesar11 Cesar foods listed
Chappie22 Chappie foods listed
Crave22 Crave foods listed44 Crave treats listed
Frolic11 Frolic foods listed
Greenies44 Greenies treats listed
James Wellbeloved3737 James Wellbeloved foods listed88 James Wellbeloved treats listed
Nutro1010 Nutro foods listed
Orijen1111 Orijen foods listed
Pedigree1414 Pedigree foods listed1414 Pedigree treats listed
Royal Canin8383 Royal Canin foods listed
Techni-Cal44 Techni-Cal foods listed
Manufacturer's product description

" We've taken a handful of nature's nourishing ingredients and combined them with flavourful lamb for highly digestible, quality protein. Then, using all our knowledge and experience, we've added all the vitamins and minerals your pet needs to stay happy, healthy and full of life.

This product contains the following special ingredients and benefits to care for your dog's health and wellbeing:

Lamb Meal - Made with 100% natural lamb.

Brown & White Rice - A highly digestible carbohydrate and energy source, believed to be gentle on the stomach.

Yucca Extract - A natural deodoriser, for less smelly poos.

Omega 3 & 6 Oils - To promote healthy skin and glossy coat.

Prebiotics - Natural inulin from chicory, helping to maintain a healthy gut flora.

Antioxidants - Natural antioxidants from pomegranate, green tea and rosemary to support the immune system. "


11 Comments AADF Privacy Policy Sign in to comment
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Mrs Z one year ago

I have 2 schnauzers one black and one black and silver. I have noticed that the black and silver one now has considerable staining on his beard and paws and the other one is suffering from wind. The black one also has noticeable staining now on his paws snd beard. hmmm

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Ems Hill one year ago

Fantastic food if paired with fresh meat! Double the rating of Royal canin and it’s hypoallergenic and states what meat is used and it contains no Maize unlike Royal canin. I highly recommend it but just wish there was more meat in it.

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Cheryl Sly 8 years ago

Hi just found this site and comments on JWB interesting! We have a 20 month male golden retriever who has been fed JWB for some time now and over the past few months has developed intermittent vomitting and diarrhoea. No real cause identified although swims in and and drinks anything murky or muddy when out so could be that. Symptoms have been more (I think) since packaging changed but cannot be certain. Will now look at other options to see if this helps.

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smartshopper Cheryl Sly 8 years ago

Just had same problem, so I sent sample of food to JWB. They said very sorry but seems some lamb kibble got mixed in my regular turkey & rice and must have happened in factory. Said my dog must be intolerent to lamb and sent me some new turkey kibble.

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ian holland 9 years ago

hi, you are right to question james wellbeloved. since they have changed their packaging, they have stated that the recipe is the same which it is, however the quantities of the ingredients is different. they have reduced the quantity of the meat content and added more rice. meat going from 26% to around 19% and rice going from 26% to know nearly 40%.
i reccomend moving to a food called symply. i have and i also stock it in my pet shop and all my jwb customers have said they have seen a great difference,

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Peter Dakin 10 years ago

Something seems to have changed with JWB somehow, as my Goldie has suddenly developed sickeness and diarrhoea every other week while being fed on this dog food. After a visit to the vets and being put on prescription diet food, I've now found an alternative more natural and grain free food, as on the vet food, his ill health has resolved itself and he's looking much more like his old self. Beware this food as it could be that the ingredients or recipe is being changed.

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Piers Smart Peter Dakin 10 years ago

Hi Peter, only a few years ago Scampers were retailing more than half a million pounds a year of foods like JWB and other made by Mars, Nestle, P&G and Hills. What we were finding with hundreds of customers dogs and cats as well as our own, which at the time were on Pro Plan, was this report of regularly being sick, sometimes more than three or four times a week.
We believed it was not just coincidence and ended up looking for recipe changes, which included photocopying old bags when product relaunches occurred to compare ingredients....the results were scary.
Whether JWB definitely changed ingredients we don't know but the sickness thing was very common. The other reason we think this might be happening is that long term feeding of highly processed low meat kibble with no fresh or other good quality variety foods could also be leading to digestive disorders.
What I do know is that since we delisted all the big four corporate pet food companies and moved our customers towards high quality more natural foods inc raw, cold pressed, air dried, grain free foods fed either as a total diet, in rotation or as a varied diet this whole problem appears to have gone away along with so many other diet related problems. If you are ever up our way we offer free food consultations all day every day and we even have a Tasting Table with doggy bags:-) check out our website there is loads of great info on there but we have decided not to be an internet retailer as we could not do what we do without face to face dialogue

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Angela 10 years ago

I have two small jack Russell terriers who were putting on weight as I was feeding them too many treats . I binned all the treats and got a selection of fish4dogs skinny strips twist etc. they love them and also they have lost some weight . but best of all after only four weeks the oldest dog looks like he has been to the dentist and had a scale and polish!!!! his teeth look superb . the strips do wiff a bit but as they are dried fish skins they will but well worth the money ... wish id known about these earlier..

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SUPERDOG 10 years ago

mine loved this a little small though for big dogs but used a training treats cutting them up worked well

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Lauren Otley 11 years ago

Choose Wainwrights over James Wellbeloved. Very similiar, if not better, and is about £11.00 cheaper per 15kg. They also have a wide range of quality wet food - cans, large trays, small trays and pouches.

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Dormouse Lauren Otley 10 years ago

Wainwrights made my dog come out in a rash, it does not agree with her, so I went back to JWB.

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