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Meat & Fish Variety
Type of food
Dry extruded complete
Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
From weaning to old age
2kg & 12kg bags
12kg bags = £57.99
At a glance
Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredientsHigh meat content: Contains at least 30% meat ingredients (on a dry matter basis)Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additivesClearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredientsCertified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" Fresh fish (75%) (including trout, ocean fish and sardine) & dehydrated whole farm eggs - provide supremely digestible protein sources to promote overall wellbeing, as well as providing the amino acid building blocks for muscle development & growth.
Proteins that are commonly considered to cause allergic reactions and dietary sensitivities are avoided.
Norwegian Salmon Oil & whole Linseed enrich the recipe with a balance of the essential omega-3 oils, DHA, EPA and ALA.
Selected vegetables (including carrots, green beans, spinach, peas & potatoes) - add a blend of fast and slow-release carbohydrates to ensure that your dog has the energy that it needs throughout the day to lead a happy and healthy life, without feeling continually hungry. Naturally occurring vitamins, minerals and phytonutrients also promote overall health and vitality.
Air-dried seaweed, yucca and rubbed herbs provide natural pre-biotics to promote the stabilisation of healthy bacteria in the digestive tract. The herbs have been meticulously chosen for their calming effect on the digestive system, encouraging a healthy relaxed gut.
Berries & Fruits - considered by many to be "super foods" due to their high antioxidant content, our fruits have also been carefully selected for their high quality and consistency throughout the year.
Yeast & malt extracts and Poultry Fat - provide natural flavours that are guaranteed to satisfy even the most particular dogs. We also avoid all synthetic flavourings and sugars that are often added to many other foods. "
Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 12kg bags bought at their rrp to a dog of:
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
87 out of 100 - Excellent
Our unique nutritional ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how healthy a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.