Updated 15 Mar 2022
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Step Up Dry Food Adult Light & Sensitive

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 14kg bags


14kg bags = £25.99

Exclusive to

Pets at Home

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Chicken Meal (20%), Barley (19%), Naked Oats (14%), Brown Rice (14%), Poultry Fat, Peas (6%), Fish Meal (4%), Sweet Potato (4%), Apple (4%), Beet Pulp, Chicken Gravy, Whole Linseed, Rosemary (0.4%), Mint (0.4%), Fish Oil, Chicory, Minerals.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: Vitamin A (Retinyl Acetate) 25, 000iu, Vitamin D3 (Cholecalciferol) 2, 500iu, Vitamin E (Dl Tocopherol Acetate) 120mg, Copper (Copper sulphate Pentahydrate) 32mg, Iodine (Calcium Iodate Anhydrous) 2.4mg, Selenium (Sodium Selenite) 0.33mg, Iron (Ferrous Sulphate Monohydrate) 133mg, Manganese (Manganous Oxide) 16mg, Zinc (Zinc Sulphate Monohydrate) 333mg, Biotin 200mcg.

Technological additives

Tocopherol Rich Extracts of Natural Origin 100mg.

Typical Analysis

Protein 22.0%, Fat 9.8%, Fibre 3.0%, Ash 7.8%, Moisture 10.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


14kg bags RRP


Grams per day


Cost per day


Approved supplier:

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Company info
Name: Pets at Home
HQ: Cheshire, UK
Brands: Ava3030 Ava foods listed
Evolution Naturally
Fishmonger's Finest1111 Fishmonger's Finest foods listed
Pets at Home33 Pets at Home treats listed
Step Up To Naturals1111 Step Up To Naturals foods listed
Wainwright's5757 Wainwright's foods listed66 Wainwright's treats listed
Manufacturer's product description

" Step Up to Naturals - Delicious healthy, natural goodness that, tail waggingly, doesn't cost the earth.

Crammed with all natural goodness our Set Up to Naturals recipes have been carefully formulated to deliver the perfect balance of clean, honest and extra tasty ingredients we know your dog will love.

Made with all natural ingredients wheat free recipes.

Step Up light and sensitive contains less fat than the standard Step Up and contains fish for those dogs who suffer with sensitive stomachs.

Wholesome nutrition that feeds body, mind and spirit.

With added vitamins, fruit and vegetables, omega 3 and whole grains.

Suitable for Adult Dogs 1-7 Years.

Approximate Dimensions (Product): 71 x 38 x 21cm "

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Linda Parkes 4 years ago

I used to feed my two 4 year old bitch puggles, Harringtons Hypo allergenic but the price rocketed once they started advertising on tv so I chose Step up Light & sensitive as an alternative. Puggles are prone to weight gain, but on this food there weight has stabilised, though I was a bit concerned with it being so high in carbs even though it says light. The brown rice I think in the ingredients has certainly helped fill them up, they love the taste and seem very satisfied on it. I love the saving iv made on my purse.

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Jovita Rush-Morgan 5 years ago

I chose this food as one of my dogs has a sensitive belly and my other is prone to weight gain. This suited both and it rates slightly better than the others in this range. My dogs love it! The saluki mix is very fussy but he'll run up when i get their food bowls and eagerly waits for his food. My greyhound practically dances with excitement (though she'll eat anything lol). They have good solid poops and my saluki mix is actually keeping weight on because he is now eating which is a miracle! They are growing back some of the hair they lost through allergies to their last food and coats have a nice shine :)

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