Updated 14 Nov 2016
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Nutrition
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Step Up Dry Food Mature

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 7 years to old age

Pack sizes

2kg & 14kg bags

RRP

14kg bags = £25.99

Nutritional rating

75%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£
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Nutrition

Ingredients List

Chicken Meal (20.5%), Barley (19%), Naked Oats (14%), Brown Rice (14%), Peas (5%), Poultry Fat, Turkey (4%), Apple (4%), Sweet Potato (4%), Beet Pulp, Chicken Gravy, Whole Linseed, Fish Oil, Rosemary (0.4%), Mint (0.4%), Minerals, Chicory, Glucosamine (0.1%), Chondroitin (0.04%).

Typical Analysis

Protein 22%, Crude Fibre 3.3%, Crude Oils & Fats 11%, Crude Ash 8%, Moisture 10%.

Nutritional additives (per kg)

Vitamins: Vitamin A (retinyl acetate) 25,000IU, Vitamin D3 (cholecalciferol) 2,500IU, Vitamin E (dl tocopherol acetate) 120mg, Copper (copper sulphate pentahydrate) 32mg, Iodine (calcium iodate anhydrous) 2.4mg, Selenium (sodium selenite) 0.33mg, Iron (ferrous sulphate monohydrate) 133mg, Manganese (manganous oxide) 16mg, Zinc (zinc sulphate monohydrate) 333mg, Biotin 200mcg. Technological Additives: Tocopherol Rich Extracts of Natural Origin 100mg/kg.

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

14kg bags RRP

£25.99

Grams per day

0g

Cost per day

£

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Company

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Company info
Made by: Pets at Home
Company HQ: Cheshire, UK
Sister brands: Ava3131 Ava foods listed
Evolution Naturally99 Evolution Naturally foods listed
Fishmonger's Finest1111 Fishmonger's Finest foods listed
Pets at Home55 Pets at Home treats listed
Wainwright's6161 Wainwright's foods listed1818 Wainwright's treats listed
Manufacturer's product description

" Step Up to Naturals - Delicious healthy, natural goodness that, tail waggingly, doesn't cost the earth.

Crammed with all natural goodness our Set Up to Naturals recipes have been carefully formulated to deliver the perfect balance of clean, honest and extra tasty ingredients we know your dog will love.

Made with all natural ingredients wheat free recipes.

Step Up Mature contains glucosamine and chondroitin which helps maintain joints and also has less fat than standard Adult dog food.

Wholesome nutrition that feeds body, mind and spirit.

With added vitamins, fruit and vegetables, omega 3 and whole grains.

Suitable for senior dogs 7 + years, not suitable for adult dogs or puppies.

Approximate Dimensions (Product): 71 x 38 x 21cm "

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