Updated 15 Mar 2022
773 773 people have viewed this product in the last month
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Step Up Dry Food Mature

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 7 years to old age

Pack sizes

2kg & 14kg bags


14kg bags = £25.99

Exclusive to

Pets at Home

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Chicken Meal (20.5%), Barley (19%), Naked Oats (14%), Brown Rice (14%), Peas (5%), Poultry Fat, Turkey (4%), Apple (4%), Sweet Potato (4%), Beet Pulp, Chicken Gravy, Whole Linseed, Fish Oil, Rosemary (0.4%), Mint (0.4%), Minerals, Chicory, Glucosamine (0.1%), Chondroitin (0.04%).

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: Vitamin A (Retinyl Acetate) 25, 000iu, Vitamin D3 (Cholecalciferol) 2, 500iu, Vitamin E (Dl Tocopherol Acetate) 120mg, Copper (Copper Sulphate Pentahydrate) 32mg, Iodine (Calcium iodate Anhydrous) 2.4mg, Selenium (Sodium Selenite) 0.33mg, Iron (Ferrous Sulphate Monohydrate) 133mg, Manganese (Manganous Oxide) 16mg, Zinc (Zinc Sulphate Monohydrate) 333mg, Biotin 200mcg.

Technological additives

Tocopherol Rich Extracts of Natural Origin 100mg.

Typical Analysis

Protein 22.0%, Fat 11.0%, Fibre 3.3%, Ash 8.0%, Moisture 10.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


14kg bags RRP


Grams per day


Cost per day


Approved supplier:

Step Up To Naturals store finder:

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Company info
Name: Pets at Home
HQ: Cheshire, UK
Brands: Ava3030 Ava foods listed
Evolution Naturally
Fishmonger's Finest1111 Fishmonger's Finest foods listed
Pets at Home33 Pets at Home treats listed
Step Up To Naturals1111 Step Up To Naturals foods listed
Wainwright's5757 Wainwright's foods listed66 Wainwright's treats listed
Manufacturer's product description

" Step Up to Naturals - Delicious healthy, natural goodness that, tail waggingly, doesn't cost the earth.

Crammed with all natural goodness our Set Up to Naturals recipes have been carefully formulated to deliver the perfect balance of clean, honest and extra tasty ingredients we know your dog will love.

Made with all natural ingredients wheat free recipes.

Step Up Mature contains glucosamine and chondroitin which helps maintain joints and also has less fat than standard Adult dog food.

Wholesome nutrition that feeds body, mind and spirit.

With added vitamins, fruit and vegetables, omega 3 and whole grains.

Suitable for senior dogs 7 + years, not suitable for adult dogs or puppies.

Approximate Dimensions (Product): 71 x 38 x 21cm "

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Ren a year ago

I transitioned my Boxer cross Staffy to this from Royal Canin (he never had issues with RC, great on it actually, just that he's older now, saw the lack of nutrients in senior RC and the brand overall had really lost it!!)
Gave it a good 2 months because it takes time for dogs to settle in to new food. But sadly, it made him SO gassy (the smell was a bit eyebwatering) and half of his stools were loose. We could see his bubbly belly was causing him discomfort. Have transitioned him off this to Wainwright's Senior and WHAT A DIFFERENCE!!!! So not great for our pooch unfortunately.

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Nicola Geraghty 4 years ago

My 9 year old German Shepherd loves it, and does really well off it. Very competitively priced. Poos are perfect lol.. She has much more energy and is much brighter and happier. Her stiffness is also much less pronounced.

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Nicola Selby 4 years ago

Had high hopes as a relatively cheap but still decent food, 100% not for my dog. He enjoyed it, however cleaning up the aftermath has banished it forever in this household!

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Carol Stewart 4 years ago

Nope step up to naturals not for my shepherd. Poop was huge and way too soft, not a good food for her whatsoever.

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