Updated 05 Apr 2023
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Lovel Dry Review

Type of food

Complete dry extruded

Dog types

Working dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

1.5kg & 12kg bags


12kg bags = £63.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Deboned Chicken (16%), Dehydrated Chicken (14%), Dehydrated Turkey (14%), Deboned Salmon (13%), Cassava, Sweet Potato, Pure Chicken Oil (8%), Whole Egg Powder (6%), Dehydrated Salmon (4%), Salmon Oil (2%), Pea Fibre, Minerals, Prebiotic MOS (200mg/kg), Prebiotic FOS (200mg/kg), Seaweed, Green Tea (100mg/kg), Yucca Extract (100mg/kg), Glucosamine (100mg/kg), Carrots, Grape Seed (50mg/kg), Chondroitin (50mg/kg), Spinach, Green Beans, Bilberries, Cranberries (50mg/kg), Blackcurrants, Apple, Comfrey, Dandelion, Marigold, Chamomile, Peppermint.

As fed (BETA):

Nutritional additives (per kg)

Vitamins: Vitamin a 30, 000 IU; Vitamin D3 2, 200 IU, Vitamin E 600 IU. Trace Elements: Zinc 100mg (as Sulphate Monohydrate); Zinc 50mg (as Chelate of Amino Acid Hydrate); Manganese 20mg (as Sulphate Monohydrate); Copper 5mg (as Sulphate Pentahydrate); Copper 5mg (as Chelate of Amino Acid Hydrate); Iodine 1mg (as Calcium Iodate Anhydrous).

Typical Analysis

Protein 34.0%, Fat 18.0%, Fibre 3.0%, Ash 9.0%, Moisture 8.0%, Calcium 2.31%, Phosphorus 1.12%.


380.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Lovel 44 Lovel foods listed
HQ: Norfolk, UK
Manufacturer's product description

" Lovel, Chicken, Turkey and Salmon - The best we could come up with in a dry extruded food, boasting 75% animal ingredients and 25% fruit, veg and botanicals. For all dogs of all ages.

Key Features

- Grain Free

- Gluten Free

- 75% Animal Ingredients

- 25% Fruit, Veg and Botanicals

- Proudly made in the UK

- Free from artificial colours, flavours and preservatives

- Prebiotic FOS and MOS for a healthy gut

- Glucosamine & Chondroitin for joint care

- Cranberries for urinary tract support

- Suitable for ALL life stages - Puppy, Adult & Senior

- Less dense kibble compared to other high meat foods "


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Grumpy Dog one year ago

Just checked out the Lovel site and the cost of 12kg is now £63.99

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Freydís 5 years ago

So happy I found this site and subsequently Lovel dog food. I had such problems with my fussy dogs, they went off raw food and are extremely finicky with kibble, too. They LOVE Lovel's food. Really quick delivery and good price, too. Very happy customer

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