Updated 05 Aug 2021
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Lovel Large Breed Dry Review

Type of food

Complete dry extruded

Dog types

Working dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

2kg & 15kg bags


15kg bags = £39.95

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Salmon (Deboned Salmon min 13%, Dehydrated Salmon min 13%), Potato, Peas, Salmon Oil 2%, Beet Pulp, Full Fat Linseed, Alfalfa, Seaweed, Carrot, Yeast, Dicalcium Phosphate, Sodium Chloride, Mannan Oligosaccharides, Glucosamine 1000mg, Green Lipped Mussel, Blackcurrant, Yucca Schidigera, Rosemary.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a/e672 21, 500iu, Manganous Oxide 80mg, Vitamin D/e671 1, 950iu, Zinc Sulphate Monohydrate 475mg, Iron Sulphate Monohydrate 100mg, Zinc Chelate of Amino Acids Hydrate 160mg, Cupric Sulphate Pentahydrate 40mg, Sodium Selenite 0.6mg.

Typical Analysis

Protein 24.0%, Fat 15.0%, Fibre 3.5%, Ash 7.0%, Moisture 10.0%, Calcium 1.15%, Phosphorus 0.80%.


390.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Lovel 44 Lovel foods listed
HQ: Norfolk, UK
Manufacturer's product description

" Woof, I'm a large German Shepherd, and my hooman likes to feed me the best possible food and knows that large dogs like me need extra joint care. That's why Lovel contains high levels of Glucosamine with added Green Lipped Mussel and Rosemary.

Lovel means 'Little Wolf' which in evolutionary terms us dogs are. Our hoomans believe that when choosing a food for your dog it's only right to feed a diet that's as biologically fitting as possible. Can't argue with that.

They also understand how important it is that us dogs receive the very best in nutrition and the difference this can make to every aspect of our lives.

That's why Lovel Large Breed Salmon contains good levels of animal ingredients and is a grain free recipe. "


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