Updated 26 Jan 2024
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James Wellbeloved Small Adult Superfood

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

4.5kg bags


4.5kg bags = £43.49

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Turkey Meal 27.5%, White Rice 21%, Naked Oats, Brown Rice 11.2%, Turkey Fat 5%, Sugar Beet Pulp, Whole Linseed, Turkey Gravy 2.9%, Kale 2%, Quinoa 2%, Alfalfa Meal, Tomato Pomace, Carrots, Dried Vegetable Stock, Seaweed, Sodium Chloride, Fish Oil, Potassium Chloride, Chicory Extract 0.1%, Calcium Carbonate, Cranberry Extract, Yucca Extract 0.02%.

As fed (BETA):

Nutritional additives (per kg)

1b306 I Tocopherol Extracts from Vegetable Oils 225mg, Vitamin a 15000 IU, Vitamin D3 1400 IU, 3b103 Iron 40.00mg, 3b202 Iodine 1.4mg, 3b405 Copper 6.0mg, 3b502 Manganese 25.0 mg, 3b607 Zinc 100mg, E8 Selenium 0.16mg

Typical Analysis

Protein 25.5%, Fat 13.0%, Fibre 2.8%, Ash 7.8%, Omega3 1.10%, Omega6 3.00%.


354.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


4.5kg bags RRP


Grams per day


Cost per day


Approved supplier:

James Wellbeloved

Buy locally:

Store finder


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Company info
Name: Crown Pet Foods Ltd
HQ: Somerset, UK
Parent company: Mars
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Manufacturer's product description

" A delicious range of nutrient-rich dog food meals to help keep your dog healthy and full of life. Each adult small-breed dog food recipe includes turkey and nourishing superfoods such as kale and quinoa. Tasty and with added fibre, vitamins, minerals and antioxidants to help support your dog's digestive system and natural defences. "


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